Twentyfeet – the super social media monitoring tool

Don't forget to share

Twentyfeet is run by Seibert Media, a German web agency from Wiesbaden and was founded by Paul Herwath von Bittenfield.

If you haven’t yet heard about this tool – they call it an egotracking tool it will help you keep track of your social media activities and monitor the results.

I am a bit behind on this one as its been around for a while now, but I am finally  testing out on a 30 day trial and its actually very cool! It has all of the data you may need and more – plus a superb interface!  It saves you having to log in to various places to look at analytics as you can add many different types of accounts, and there are more on the way.

On the Twentyfeet trial you can have …

8 Twitter accounts,
4 Facebook
5 bit,ly
11 YouTube,
17 Google analytics and
12 for MySpace

After the trial is finished you can still have one Facebook account and a Twitter account for free.  Other accounts are then $2.49 per year (you can pay by PayPal) which isn’t much at all, unless you are adding 50 I suppose then it could get expensive.



What data can you retrieve on Twentyfeet?

On Facebook for instance you can see metrics of:

Fans of Page
Post Reactions
Fans – Gender
Fans – Age
Daily active users – Gender and Age
Fans – Countries
Daily active users – Countries

I noticed something interesting when looking at the last two –  I saw my Fans were 48% from US which was top, but the top Daily active users were 40% GB

On Twitter it is even more detailed, you have…

Reputation indicators
Influence indicators
Following analysis
More details – total favourites, total tweets of all-time, posted links, followed lists.

Using Google Analytics you get information on:

Visitors and Pageviews
Quality Factors
Traffic Sources Overview
Top Traffic Sources
Top Content
Top Keywords
Top Countries
Goals Summery

Isn’t that fantastic!  I love it – there is so much information in this tool!   Whats more you can even download it to excel so it appears in list form with all of your information on that account.

You can also receive a daily or weekly email letting you know whats been happening on your accounts.

There are “useful tips” and a video that you can watch to help you on your journey of discovery.

Among the other many features in twentyfeet there is an Activity Stream which shows you brief information on your various accounts. Like how many visitors or mentions today and how many expected tomorrow.

Why the Giraffe?

TwentyFeet refers to a giraffe. When we were searching for a suitable name, our designers used several creativity techniques. One question we had to answer was: “What would your service be if it were an animal?” We concluded that it would be a giraffe, as a giraffe is taller than almost any other animal and enjoys a good overview of its surroundings. We really liked that image and moved on to read the wikipedia page on giraffes. There it says:

the tallest male recorded stood almost 6 meters tall (20 ft).

TwentyFeet it was. It’s also a great name because it helps differentiate us from other services. Do you know David Allen and his famous method for “Getting things done”? He compares good task management with the ability to change perspectives. According to Allen, one has to manage his tasks on the airfield, from the tower but from the sky as well. When we were developing our service, TwentyFeet fit that metaphor perfectly:

You do feel safe sharing your information with Twentyfeet as they have a strict privacy policy which you can read about here –

You can also get this as an application for free in iPhone, iPod touch and iPad. – Track & Check I’m not quite sure why it is the category for Health and Fitness I assume its due to the name.

If you are like me and love social media and monitoring data you will adore this!  You can get your free trial here.