Over the past few weeks, I’ve been delving into a new tool – well new to me, called Talkwalker – A Unique Social Media Listening Tool. With its multiple social data intelligence features Talkwalker could be useful for not only Brands to listen to what people are saying about them or find out what their competitors are doing but also for companies who need to do research for marketing campaigns. Or for instance find reach on hashtags or information about products or even for bloggers who need to find out information about their own niche. Basically, anything that is being talked about online you can find out about and discover really in-depth information with this tool.
What is Talkwalker
Talkwalker is really more than a social media listening tool – it is a leading European social data intelligence platform. What can I say, it is huge, its a social media listening tool, analytics platform, sm monitoring tool plus more which is all intermingled to produce almost never-ending results.
Talkwalker was founded in 2009 by Trediction a company that is based in Luxembourg. However in 2015 Talkwalker opened an office in New York headed by Todd Grossman to move the business forward and to improve the platform and service.
Talkwalker has 1500 servers processing 500 million posts from 150 million websites per day. It pulls results from social networks, news websites, tv and radio, blogs, and others.
Social Media Listening Tool
So, I’ve called this monster platform a social media listening tool for ease as everyone mostly knows what that is and what it can do. I was going to show you how brands can get results using this social media tool but I’ve gone for something a bit more fun this first time, that I thought you might enjoy.
If you are reading this blog then you are probably on Social Media, so I will assume that you have heard about the Chewbacca Mom and her amazing Facebook Live video – titled – Its the simple joys of life – which went viral over the last few days. This of course came as a big surprise to Candace Payne the Chewbacca mom who only wanted to share some joy about buying herself a Chewbacca mask from the Star Wars movies with her followers. Little did she know that she would suddenly have the attention of the whole of social media, TV and radio within just 24hours. At this moment of writing the video has 145,417,291 Views which beat BuzzFeed’s record of the most views on a Facebook Live video by far a few days ago.
You might be thinking, what on earth does this have to do with a social media listening tool, Well, I found the speed and range that this story took over the internet fascinating and I wanted to show you how we can see the story progressing on the media by using the Talkwalker data intelligence features. And more to the point how quickly and easy you can get results.
I’m not going to do a full tutorial at this stage – you can see an overview of how to use Talkwalker by Martin Shervington – Social Listening: An Overview of Talkwalker
Okay, so here we go
Sign into Talkwalker
Click Settings – Topic Setup – Add Topic
In the Search Query – I simply put the words “Chewbacca mom” in speech marks
And named the label the same.
I then clicked Analytics on the top bar and Chewbacca mom in the sidebar.
Now you have a huge amount of information at your fingertips.
The top bar lists
- World Map
and within each of those topics you can then see
- Media Types
- Smart Themes
I want to look at the Results and Media Types tab this gives me results over time and it shows me its given me 51.4k results
It breaks down the results as followers in percentages.
- 386K Twitter
- 3.9K Online News
- 16.8K Blogs
- 25K TV/Radio
- 854.5 Newspaper
- 2K Instagram
There is so much information on Facebook that it breaks it down further on the page – bearing in mind the original video was not entitled Chewbacca Mom – this is just from all the comments posts and news reports containing Chewbacca Mom as she was named a bit later.
You can see from this chart – that Candace started being referred to as the Chewbacca mom 2 days after the original video and we can see it first peaked on Monday the 23rd with 1268 mentions and then again on Wednesday the 24th at 3pm with 2765.
If you hover over the chart at the highest points it gives you that further information as you can see from this example from the next day – also you can see there is still new content being shared as it peaked again today.
If you scroll down, or click on the chart – you can see part of the reason for these numbers are:-
- A post from Forbes The unprecedented success of ‘Chewbacca Mask Mom
- a post from Huffington post Chewbacca Mom loses it again with James Corden and J.J. Abrams
- and a post from CNN “Chewbacca Mom” strikes back, belly-laughs with Star Wars director J.J.
And many others – it lists all of the news reports about the events over the last few days.
I’m not going to show you each result, as there is just so much information we’d be here all day (thank god you say).
But I do want to show you…
This chart shows us
Most Active Author – @mannaabe – a big surprise actually – he’s not a big user – created 133 posts with 19252 reach – you can click the name and see that he has reposted all of the content surrounding Chewbacca mom to his Tumblr account numerous times, well I guess, 133 times.
- Most Influential Author – Huffington Post Facebook
- Most Active Site – Myinforms
- Most influential site – Huffintonpost.com
You can see there that StarWar News was 6th on the list too. Also shown on this list is a sentiment bar – which for the top one – @mannaabe show mostly red which means negative results – I’ve looked at his posts and they aren’t negative, maybe he got that because he reposted the same posts, I am not sure.
That is just the tip of the iceberg with this Social Media Listening tool. Just think what information you as a Brand or blogger could find out with this information at your fingertips.
If you want to try it out, just go to the Talkwalker website.