Paddington Bear Application Launched on iTunes

Paddington Bear app

Paddington Bear app

I used to love cute little Paddington Bear when I was a child and seeing the Paddington Bear Application being launched brought it all back to me.

Who is Paddington Bear?

Paddington Bear is a classic story of a young bear from Darkest Peru, who ended up at Paddington Station, London, England.  Mr and Mrs Brown found him there and took him home to live with them in a semi detached house in Nottinghill London.

iPhone Screenshot 2

Written by OBE Michael Bond, now 85, the first book entitled  “A Bear Called Paddington” was published in 1958 by HarpersCollins then known as William Collins and sons and the illustrator then was, Peggy Fortnum.  However picture books for younger children were published in 1975 and were illustrated by Fred Banbery.

The Paddington books have sold more than thirty-five million copies worldwide and have been translated into over forty languages.

Paddington made the big screen, well, Television in 1975, Please Look After This Bear designed and directed by Ivor Wood and made in the UK by FilmFair Ltd.  Pretty good stuff for 1975! 🙂

And now we’ve moved on a little farther –  you can get Paddington from the Apple App store for £3.99 or $5.99 – The new application has been digitally adapted for the iTouch, iPad and iPhone by HCB and Bold Creative, to ensure that the story still flows correctly with interactivity.

Paddington Bear app

Paddington Bear app

Just a book? No, this is what you can do with this app

  • Record your own video reading of the Paddington story! The app’s ability to remember several versions means a child can choose his or her digital bedtime storyteller for the evening.
  • Take framed photos of you and your child with Paddington to send to family and friends, in association with the National Portrait Gallery. Share on Facebook and Twitter!
  • Classic R. W. Alley illustrations now animated!
  • Children can read alone, or along to the narration of Paul Vaughan, sharing a cosy reading experience with parents and grandparents.
  • Background animation and sound means that curious readers can truly submerge themselves in the world of Paddington Bear.
  • A classic Paddington experience with a sprinkling of digital magic
Paddington Bear app

See a trailer about the application – Paddington Bear App for iPad and iPhone

I hope that,  if you haven’t done so already,  that you introduce your child to Paddington Bear soon, this would be a great way of doing so.

Go to itunes.

Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.2 or later  

 

Hope this helps

 

 

 

 

 

 

 

 

 

 

 

 

 

Blippar – The QR code killer ?

Blippar – The QR code killerWho or what is Blippar… and is it The QR code killer !?

Blippar is a Uk Company that launched its free image recognition application earlier this year in android and apple stores.  Blippar is a new way to advertise or to get people interested in your brand, it might not be The QR code killer but it is a great way to use marketing and the technology we love at the same time. Blippar call it a little bit of magic in our phones.

Blippar™ is the first universal augmented reality platform aimed at advertisers.

 

Blippar Marmite

Turn a real world object in front of you into an interactive experience by using your phone, genius!

What it does is similar to the QR code, which I do love – but it is far, far more. The application uses the camera to recognise products. It might be actual bottles and packets or maybe posters, adverts, a building or even your logo on your business card or cup anything in the real word that is blippable you can turn into digital connections, information or interactive entertainment. The list is infact endless!

You hold your phone over the blippable item and you will see some magic appear, whether this be interactive games, interactive adverts or web-links like a video or even a coupon, its seemingly 3D as you can twist a turn the camera and it will appear to stay in the same place as you move around it.

I hadn’t taken much notice of Blippar before now, however, I saw this video by Randy Miller http://www.youtube.com/watch?v=QRKYYrZTWho and his enthusiasm about this application really gripped me.

There doesn’t seem to be a vast amount of items that are blippable as yet, but the potential is huge – they already have some big names involved we just need the others to join.  I’m not sure this would be suitable for smaller organisations, as there must be a setup cost, where as of course QR codes are free. Yet, I hope that in time as it gets more and more mainstream it will end up cost effective enough for all to use.  (Not that I have any idea’s on costs).

What is also great is you can share what you like with your friends, on facebook, twitter or email.

To use Blippar is pretty easy too

To use blippar:

  1. Browse the catalogue for blipp-able things or look for a blippar ‘b’ in the real world
  2. Turn on blippar, hold phone up in ‘blipp’ mode (select the middle ‘b’ to start the camera), fill camera screen with the image, product or logo
  3. Blipp (your navigation and the orange button will slide off screen as a blipp is recognised). Note: no photo taking or touching or tapping of the screen required
  4. Just hold, wait, enjoy… and share
  5. Click the camera icon on the screen when experiencing a ‘blipp’ to snap a photo of it and share immediately via facebook, twitter or email
  6. Rate your blipps, leave feedback or suggest other blipps that you might like to see

Tips & tricks:

  • Fill the screen with as much of the target image as you can – as squarely on as possible
  • Hold very still and wait…
  • When blippar has recognised the image, the orange navigation will disappear and your overlaid content will appear
  • If nothing appears, move camera away from the image and then back again
  • Make sure your light is good, but avoid light reflecting off the image as far as possible
  • Once your blipp has appeared on the screen you can ‘track’ it – moving your phone in, out, and at angles to explore the content in more detail. If you lose the blipp, simply refocus as above to pick it back up
  • If you like what you see, share the blipp with your friends – via email, facebook, twitter or good old fashioned word of mouth
  • Blippar resyncs with new content every time you open it. Try to ensure you have access to a strong 3G or wifi connection when opening it after a while to ensure your content is speedy and up to date.
So, I hope that you download this free application and give it a try, it is pretty amazing.  You can see more on Blippar‘s Website.
Requirements: Compatible with iPhone, iPod touch and iPad. Requires iOS 4.0 or later.  You can see if Blipper is The QR code killer
REQUIRES ANDROID:2.2 and up
Please note that the Android version of blippar is still in beta, we would appreciate any bug reports, suggestions or requests to be sent to info@blippar.com
Hope this helps

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