Organic Reach on Facebook

Organic Reach on Facebook

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facebook-pages-logoIf Facebook business pages aren’t having enough problems with organic reach on Facebook – Facebook announced recently that as from January that they are reducing overly promotional pages posts in our news feeds.

Facebook conduct surveys to find out what people want in their feeds regularly and they said that people are telling them that they don’t want to see promotional posts from Facebook pages – what people on Facebook want to see are stories from friends and pages.

Apart from these surveys Facebook also have recently introduced a new way to control what you see in  your news feed. Which would mean that they don’t need to control what we want to see in our own news feed – we can do it ourselves!

To control what you see in your newsfeed

To view your News Feed settings:

  1. Click in the top-right corner of any Facebook page
  2. Select News Feed Settings
  3. Click People, Pages or Groups to sort by category, and then click Alphabetical Order if you want to see one of those lists in alphabetical order

To adjust your News Feed settings, you can:

  • Click Following next to any person, Page or group to unfollow them and stop seeing their stories in your News Feed

  • Click Follow next to any person, Page or group you’ve unfollowed to start seeing stories from them again

Organic Reach on Facebook Some might not have this option on their Facebook Profile on the web as yet – but controlling your news feed settings is available on the Facebook app by clicking More – and scrolling down to News Feed Settings.

This year Facebook have been doing a lot to clean up your Feed – earlier this year they announced that they will be targeting three types of spam behaviour

  • Like-baiting – which is basically post that ask readers to Like, comment or share the post.
  • Recycled content – content that is repeatedly shared
  • Spammy Links – Links that are used for sending people to pages full of ads or spam of some sort.

So what chance do Facebook business pages have with Organic Reach on Facebook

Organic reach – this is what Facebook gives us for free or not really, when our posts appear in fans newsfeeds, which seems doesn’t happen very often, unless you are getting much engagement already.

Facebook ads 

Paying for reach on Facebook – it seems that for most Facebook pages, paying for exposure is going to be the only way to be seen – we just need to get used to this. Its not very expensive and we have to pay for ads elsewhere so why not Facebook, we don’t seem to have the choice anymore..  All pages are in the same boat, maybe not so much those that do have hundreds of fans that already create lots of engagement and shares on their posts, but with this new update, even that might be reduced.

Promotional Facebook posts that will be targeted as from January are ...

  • Company posts about new apps, products or services
  • Competitions or sweepstakes – especially those asking for likes and shares.
  • Post that copy or reuse the same content that have been used on paid ads.

The best ways to increase organic reach on Facebook

Is to post 2/3 times per day with original interesting content, such as stories about your company or business or relevant curated content  at times when your Fans are around, try not to be overly promotional at all – No this isn’t a simple task, you need to be mindful about what you post and when if you want to have any chance of your organic reach on Facebook growing at all.

Of course, if you don’t have time to do this on your own – check out the social media management deals on FairyDust Media! 🙂