HOW MANY SOCIAL NETWORKS ARE THERE?
Wait for it… there are literally hundreds of social networking sites, more than 500 in fact. That’s without counting all of the Chinese and other countries networks such as China’s Tencent who own WeChat with 200 million users. . However, out of the 500+ not all are of good quality or exactly thriving but they are available, and might just be the next big thing.
Some social networking platforms are obviously more popular than others and many of them you may not class as a social network but if its aim is to be social and to share and connect with other users then it’s often called a social network, social media platform or social site, and you can even include mobile applications in this such as Path a social networking-enabled photo sharing and messaging service for mobile devices.
Which network should I be on for my business?
Don’t panic though; you do not have to have an account on all 500+ networks for your business, that would be crazy. This is why Fairy Dust keeps up with emerging networks to ascertain which networks fit into your niche, your brand or your industry. We regularly test and review new sites, and many old sites that we might have just heard about to see what benefits there might be to join.
- Business to Business
All of the above are totally different industries which would have different needs; so which networks do you need to be would be a difficult question to answer here, right now. It could just be that the more active networks that you can manage the better reach you will have but some people cannot handle this and don’t want to. Some businesses prefer to outsource their online activities to a social media manager, with social networking stills that would provide a social media strategy and manage the networks for you.
However, a good place to start would be to use or choose from the top ten social networks or applications.
The top 10 social media sites
The top ten social media sites are so called because they are the most popular and have the most monthly visitors or users.
1 – Facebook
2 – GooglePlus
3 – YouTube
4 – Twitter
5 – Pinterest
6 – Linkedin
7 – Tumblr
8 – Instagram
9 – MySpace
10 – Efactor
Although this list is in no particular order, that is how I would feature the top four. And of course, again depending on your business, YouTube might not need to be included (although Video is the way to go if you can) and other networks might feature in your chosen networks such as Foursquare.
For really small businesses that don’t have the time it’s often suggested that they start with one network and really build that up until they start the next one, this will obviously take a very long time, and social networking done properly does take a long time.
Many people still do not “get” Googleplus saying that there is nothing to it, these people aren’t on Google plus or are not using it properly. Google plus is thriving, its more popular than Twitter and its fast approaching taking over Facebook in popularity. Pinterest is also a network you might be surprised at, 3 years since the launch was reported at having 70 million users in July 2013.
Googleplus however should not be sniffed at as it is really a requirement for a business, or blogger – for many reasons and one is search, the more you share your blogs posts on Google plus the more chance you have appearing in a Google search another top reason is Google authorship.
So, in answer to the question “How many social networks are there”, the answer is that you really do not have to worry about how many but which social networks should your business be a part of to maximize its social media presence.-