Do you have trouble remembering all of the different hashtags you want to use for yourself or clients, well you are going to love Hashtag Manager from Buffer!
We all know that on social media, hashtags are very important.
Hashtags are integral to your Social Media Strategy. Not only for branding but also for increasing your reach, followers, likes and engagement
Did you know that the limit on the amount of hashtags you can officially use is 30
Of course, unless you are a very organised social media guru and already have a system for checking and saving hashtags. Then sourcing the correct hashtags can very time consuming. Especially on instagram where on the mobile app you can’t even copy and paste previously used hashtags on the platform. In addition to the Shadow-ban threat, it can all get very messy very quickly.
Shadowbans and hashtag manager from Buffer
You probably know that there are some hashtags that are banned. These might be banned for ever or just temporarily. Firstly, these banned hashtags can make your image or the rest of your hashtags disappear. Secondly, this isn’t good for your social media strategy or for your Brand or business. Thirdly, and most importantly, these hashtags can cause a shadowban, block or penalize your account.
Its good to use a hashtag checker like IQHashtags. The platform can check if the hashtag has been banned before including it in any social media content. As a matter of fact common and simple tags are likely to get banned.
Banned this year have been #beautyblogger #dogsofinstagram #followforfollow #newyears
If you want to know if your account on instagram has been effected by the shadowban – check here Have I been shadowbanned on instagram
This subject is really a whole new blog post! I’m just showing you how useful it is to keep a list of good hashtags available and you can now do that using hashtag manager. Note – if you don’t use Buffer, use notepad after checking.
Our friends at Buffer, have created a better way to save and manage hashtags. They now have what they call Hashtag Manager! The only catch here is that its not on the free version. Well you can’t have everything in life for free right? 🙂 Premium or business accounts can create and save groups of hashtags directly on your buffer composer!
With groups you can have numerous sets of hashtags based on different parts of your audience or target market. For instance, I often post about different topics. So, this would be a great reason to use groups for various audience segments:
Libraries of hashtags
You can build up libraries of hashtags to place in your specific update. The hashtags will go directly into the first comment. Putting hashtags in the first comment appears to be a common strategy on instagram.
How do I get Hashtag Manager from Buffer
The Hashtag Manager feature is only available on our Premium and Business Plans.
With Buffer Publish, you can now directly schedule your Instagram photo and video posts, including hashtags in the first comment to enhance the potential reach of everything you publish.
“With the release of Instagram first comment, we saw that nearly every comment was a group of hashtags. This aligned with what we heard through research — that customers were saving groups of hashtags in notes and documents to copy and paste into the composer. I was chomping at the bit to streamline that workflow,” says Lauren.
You can use Hashtag manager right away, all you need to do is select your instagram account and click the hashtag symbol. This will open the Hashtag Manager and you can start creating groups.