When I heard the news that Google has a new Social Network Called Shoelace, I was very excited! Obviously as working as a Social media manager and Community manager, I love community building and I love social networks, so I looked into it a bit more. So, Google has something called Area 120, its a workshop working on Google’s experimental products. And currently there is a small team there working on a new social networking app called Shoelace. You’d think they might have realised by now that they just don’t do well at social networks, well actually to be fair, I think they do but they just give up on them. Platforms cannot run themselves, new users need lots of help, lots of guidance and lots of real support (not bots)
Google has a new Social Network Called Shoelace
Firstly what amuses me is that the website is Shoelace.NYC (because I guess they are testing it in New York City to begin with) but there is a Shoelace.com which at first glance could be mistaken for a social network. haha – I bet they are getting lots of views and enquiries.
What is Googles Shoelace?
Shoelace connects people through shared interests and local activities. Great for users who have recently moved cities or who are looking to meet others who live nearby. As I mentioned before its only in NYC right now but they want to take it worldwide
Shoelace are very serious about privacy though they realise that people don’t want to share their actual locality very easily. So when you ask to join a community you will often need to give verification to make sure that the right people are allowed in. There are strict rules about standards, profiles and loops.
What are Loops
Loops are the activies you can join on Shoelace … named this because it helps to tie people together based on interests.
Features on Googles Shoelace
Find your crew
Daily hand picked activities
Make plans with others
Shoelace in on an invite only basis – so if you want to join contact Shoelace
Shoelace currently supports both Android devices (v.8.0 or newer) and iOS (v11.0) or newer. You also must have an active Google account to sign in.
Are you excited that Google has a new Social Network Called Shoelace or are you thinking “never again” ?