Creating a Custom LinkedIn URL

#Branding – Creating a Custom LinkedIn URL

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Today I wanted to help with a very important part of branding – Creating a Custom LinkedIn URL. [URL – Universal Resource Locator meaning – The address of a World Wide Web page] such as

I didn’t realise until today that people still aren’t taking advantage of creating a customised LinkedIn URL.  Linkedin is one of the easiest networks to do this on.

I noticed that one of my clients had the URL that LinkedIn assign you with and so I checked a few more, and I found many people not using the Custom LinkedIn URLs.

When you first sign up to LinkedIn and create your account LinkedIn will assign a URL to your account, this URL will be comprised of letters and numbers.  Usually your name with a dash separating it and some numbers.

Which looks something like this

This URL isn’t good for branding, SEO or getting found on a search. It doesn’t look savvy at all – It needs to go right away, and its very simple to do.

Creating a Custom LinkedIn URL

First, you need to think about how you want to be found on Linkedin.  Most people would just choose their name, but in a lot of cases, this name will have been taken. You could use what you want to be known as in business, such as your business name or you could use your business name and then your own name.

Your custom URL can have from 5 to 30 letters or numbers. You cannot use spaces, symbols or any special characters, which is rather annoying but that’s what we have to work with.   It is case sensitive so if you want something like LVlovesPR that would be fine.

I always had my name as michelledh as that’s how I am known online, but I’ve recently changed it to MichelleHarrisSocial after my rebranding.

If you don’t like what you have created for your custom LinkedIn URL you can change it up to five times within six months. After that, all is not lost but you will have to wait six months to change it again.

How to Create a Custom Linkedin URL

  • Click your profile picture icon at the top right of your LinkedIn homepage.
  • Click View profile.
  • On your profile page, click Edit your public profile on the right.

  • Now you will see – Edit your public profile on the right with your URL underneath – beside this is a pencil icon – click that to edit the URL 


  • Type the last part of your new custom URL in the text box.
  • Click Save.

And that’s it, now you can share this link, add it to your email signature, website, business card, anywhere and it won’t look silly.

See video for instructions


Hope this helps you to get started Creating a Custom LinkedIn URL