Why do I need to be on Instagram

I’ve had several entrepreneurs and businesses owners ask me, why do I need to be on Instagram. Business owners and brands just don’t get why they need to be on Instagram.

With over 600 million ACTIVE users, Instagram is a great platform for many brands and small businesses.  It’s really a trick that they should not be missing.  Of course, you may want to look at the demographics for Instagram before you jump in and sign up for an account.

Why do I need to be on Instagram?

Research from the Pew Research Center discovered that in 2016…

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so. I would imagine its a lot more than that now.

It’s not just celebrity accounts that are the top accounts on Instagram, with Selena Gomaz in the lead with her 121m followers.   It seems that beauty and fashion brands are doing very well too – a report from L2 in 2015 said that brands get so much more engagement than on Facebook and Twitter.

Why do I need to be on Instagram

And this is still increasing today –  a report this year done by Socialbakers said that all Brands get 4 times the engagement than on Facebook.

If you look at Brands like Nike with its 72.4 million followers and 300-500k likes on each image, on Instagram and only 28 million likes on the Nike Facebook page with 14k likes per image you can see that it’s really no surprise.  Instagram users really do like following Brands on Instagram.

Who is crushing it on Instagram

You only have to have a look through your favourite brands to find out that they too are probably getting lots of engagement on Instagram.  There are far too many to list but these are the areas, industries or businesses that stand out the most.

  • Food
  • Drink
  • Sports
  • Fashion
  • Jewellery
  • Design
  • Art
  • Photograph
  • Entrepreneurs
  • Celebrities

Brands are using video to get the most out of Instagram and it is really paying off.

How to get user’s attention on Instagram

On any social network, it’s all about grabbing users attention and with Instagram more than any other network its ALL about creativity. Post behind the scenes images, videos, related content, fan reposts, quotes, gifs.  (But that’s another blog post)

Redbull for instance, only seem to post videos these days – and with their 7 million followers – hundreds of thousands of views on each video.

This one is one of their most viewed in the last few months – 473k at the time of posting. WOW!

Of course, Red Bull also do very well on Facebook but compared to a number of followers they have – nowhere near as high engagement as they have on Instagram. Plus they are reaching a different audience on Instagram.

Is your target market on Instagram?

Sprout Social have gathered some fantastic information to show social media demographics.  Which shows that although Instagram has always been for the more younger generation – us oldies are starting to use it more and more.

Why do I need to be on Instagram

  • 59% of 18–29 year olds
  • 33% of 30–49 year olds
  • 18% of 50–64 year olds use Instagram.
  • 8% of people 65+

With regard to Gender, these reports show that it is mostly Women use the site, so that tells you a lot about why you should be making the most of Instagram.

Yes, it’s pretty hard work keeping up with posting images, liking others images, commenting and above all engaging with your audience but it’s really worth it.  Unless you are “Coke” or a really big brand, don’t think you can get away with just posting images and that’s it, Instagram does take some work and some creativity to get users attention. If you think you can’t cope with that, contact us we have lots of experience running businesses Instagram accounts.

So, I hope that might come some way to answering your question – Why do I need to be on Instagram

How to Switch Between Two Profile Accounts on Facebook

There was an update on the Facebook app recently which prevented me from being able to Switch between two profile accounts on Facebook.  Since once click log in was introduced I’ve never even thought about how to do this, it was just so easy just to click on the profile picture of the facebook acount – but now I had to enter an email and password everytime I needed to go to another profile account.

Of course on Facebook, you aren’t allowed to have two profile accounts but you might like me, have to run other people’s accounts for them or you might have family that want to use your phone to get to their own accounts. which I’ve had to do on holiday when no-one else had data!  On Facebook its different its allowed and easy to add multiple Instagram accounts 

What Facebook Say About Multiple Accounts

Facebook is a community where people use their authentic identities. It’s against the Facebook Community Standards to maintain more than one personal account.
If you want to represent your business, organization, brand or product on Facebook, you can use your personal account to create and manage a Page. Keep in mind that a personal profile is for non-commercial use and represents an individual person. Learn more about converting your profile to a Page.
If you’re using your profile to represent something other than yourself, you can convert it to a Page. If you’re a public figure, learn about allowing followers.
If you have 2 or more accounts, learn how to move your information into a single account. You can also add another name (ex: maiden name, nickname, former name) to your account.
However, if there is a reason that you need this, for iOS there are no settings in the app.

How to Switch Between Two profile Accounts on Facebook

So the steps to get one click log back or maybe for the first time are as follows:-
Delete the app on your phone.  (You might need to delete the cache and cookies too)
Log in to Facebook on your browser
Tap settings
You will see Switch Account 
Switch Between Two profile Accounts on Facebook
Add your other account here
Then install the Facebook app again – and it will ask you if you want One Click Log in
Tap – OK  Switch Between Two profile Accounts on Facebook
When you are logged in, log out again and you should see the two options to log in with either account.
If not – at the bottom on the log in page it has…
Log in to anther account and you can add it here.
Some people even said it just worked deleting and reinstalling the app but it didn’t show for me, this way worked.
So that’s how to add one-click login for  so that you can Switch Between Two profile Accounts on Facebook
Creating a Custom LinkedIn URL

#Branding – Creating a Custom LinkedIn URL

Today I wanted to help with a very important part of branding – Creating a Custom LinkedIn URL. [URL – Universal Resource Locator meaning – The address of a World Wide Web page] such as https://www.michelleharris.social

I didn’t realise until today that people still aren’t taking the advantage of creating a customer LinkedIn URL. And its so much easier to get than other networks to get.

I noticed that one of my clients had the URL that LinkedIn assign you with and so I checked a few more, and I found many people not using the Custom LinkedIn URLs.

When you first sign up to LinkedIn and create your account LinkedIn will assign a URL to your account, this URL will be comprised of letters and numbers.  Usually your name with a dash separating it and some numbers.

Which looks something like this linkedin.com/in/your-name-b439-4321

This URL isn’t good for branding, SEO or getting found on a search. It doesn’t look savvy at all – It needs to go right away, and its very simple to do.

Creating a Custom LinkedIn URL

First, you need to think about how you want to be found on Linkedin.  Most people would just choose their name, but in a lot of cases, this name will have been taken. You could use what you want to be known as in business, such as your business name or you could use your business name and then your own name.

Your custom URL can have from 5 to 30 letters or numbers. You cannot use spaces, symbols or any special characters, which is rather annoying but that’s what we have to work with.   It is case sensitive so if you want something like LVlovesPR that would be fine.

I always had my name as michelledh as that’s how I am known online, but I’ve recently changed it to MichelleHarrisSocial after my rebranding.

If you don’t like what you have created for your custom LinkedIn URL you can change it up to five times within six months. After that, all is not lost but you will have to wait six months to change it again.

How to Create a Custom Linkedin URL

  • Click your profile picture icon at the top right of your LinkedIn homepage.
  • Click View profile.
  • On your profile page, click Edit your public profile on the right.

  • Now you will see – Edit your public profile on the right with your URL underneath

www.linkedin.com/in/MichelleHarrisSocial – beside this is a pencil icon – click that to edit the URL 


  • Type the last part of your new custom URL in the text box.
  • Click Save.

And that’s it, now you can share this link, add it to your email signature, website, business card, anywhere and it won’t look silly.

Hope this helps you to get started Creating a Custom LinkedIn URL

Everybody Panic Whats App is Down

Whatsappdown for many users and we are flocking to other networks to check if its only us or just Virgin Media have broken it again.

Users are unable to send or receive chats we are just faced with the whirling “connecting” timer when we attempt to send or read a message.

Everybody Panic Whats App is Down

Whatsapp being down (not working) is one of the most talked about things on Twitter this evening as people cannot connect to their favourite chat app – some are even threatening to send SMS text messages to their friends and family.

At last check there were 1.58 MILLION tweets about Whatsapp

The website is it down right now – shows that it is actually working for some people.

Everybody Panic Whats App is Down

Whatsapp hasn’t tweeted for some time,  so we aren’t going to get an answer there – however we have seen tweets that have said its being worked on.

Everybody Panic Whats App is Down

The best thing though is just how creative everyone is being with their memes, gifs and images to show their boredom and panic of not being able to use Whatsapp.

Here are just a few…which I’ve collected.

Whatsappdown for many users

There are some people tweeting that’s it back up again but not for most of us it seems.
Keep calm everyone, I’m sure it will be working again soon.  “Bites Nails”


Emotely - the new social network with feelings

Emotely – the new social network with feelings

EmoteEmotely - the new social network with feelings ly – the new social network with feelings, an app where your feelings count.  Emotely is a platform that enables users to express how they feel by sharing their emotions to the world.

Emotely has just released a new beta version on iOS which I saw on Betalist.com and  I knew I had to test it out.

I’ve just had a few mins with this app, it’s very easy to use but I thought I’d give a quick run down to how it works and let you  know about this new emotional application.

Emotely - the new social network with feelings


Emotely – the new social network with feelings

We know how people love to share how they are feeling with emotes, now they have their own social network to do just that.

Emotely - the new social network with feelings

How to sign up to Emotely

With Emotely you can just use your phone to sign up, sort of like you do with Whatsapp – or you can sign in with Twitter, Facebook or your email and a password.  I chose the email sign up route for testing, firstly because I don’t think Twitter is working as yet, and I didn’t want to use the others for testing, email and password is safe to begin with.

Once you have done that, you are are in!

Create your username and complete your profile.   And send your first #Memote I think that’s what the status update is called, although that seems like a widely used word, maybe it should change.

To create an update of your feelings you click the Emotely logo in the middle of your screen.   I love that logo by the way –  its a bit…  “Google” but it’s cool.

When you click the logo you are presented with two options

Emote or Ping

Ping seems to be a little bit like YO, there is even a Yo option!  I gather this is a private message,  I pinged someone but I had no idea who it was, and they followed me so that’s good.  My first follower!

You choose one of three preset messages to send to your friend

  • How you doing
  • Checking in
  • Yo

Or you can create your own message to let everyone know how you feel.


Emotes to choose from are

  • Happy
  • Sad
  • Excited
  • Angry
  • Surprised
  • Afraid

but what I love about these is there is a slider so you can change your level of happiness, brilliant.

So, for instance – Happy goes from I’m feeling good all the way up to I’m feeling awesome. Then you can add hashtags.



On the next screen, you can add a description, location – and decide if you want to send to public or your followers

This is how it shares

THEN – you can share to Facebook, Twitter or Instagram!

If you update your profile with your profile picture the emotes appear with your picture on, if not they are emotion pictures like the one below.

When the emotes are posted, other people can click on

  • Love
  • Me too
  • Hug

and or comment on it.


I like the summary page, it’s  like analytics – it shows the percentage of people’s emotions

And they are going to be adding Maps and Trends.  I like that idea!

Okay, there is much more to come by the looks of it, and I do like Emotely – the new social network with feelings, I wasn’t sure I would from the description as I’m not a big fan of emotes or emoji but it’s much more than just posting emotes, it very interesting, I really like the interface and its working very smooth for  a beta.   I’ll bring you another update when its been updated a bit more.

You can sign  up to Emotely for free here 


best hashtags for instagram

Best hashtags for Instagram and other tips – #infographic

There are 139 Facts about Instagram in this infographic by Website builder. I loved the best hashtags for Instagram here and thought they might help you, these are actually the top hashtags for Instagram so do bare in mind that there will be many many people using them but it doesn’t hurt to put a few into your Instagram posts to get more views and likes.

You can add hashtags in the caption or comments of your post. If you add hashtags to a post that’s set to public, the post will be visible on the corresponding hashtag page.

Best Hashtags for Instagram

The infographic lists

  • The best hashtags for marketing
  • The best hashtags for restaurants
  • The best hashtags in general

I also like the history part, which tells us that Instagram was launched in October 2010 by Systrom and Krieger – I bet that they could not believe it when they reached 1 million users in just 3 months, not many apps can say that.  Instagram just grew and grew from then on and was acquired by Facebook in 2012 for around 1 billion dollars.  The app now has 600 million Users, 300 million of those users are daily active users.

Helpful tips and Facts

Scroll down and you will see lots of helpful tips and facts about Instagram

Such as:-

  • Demographics
  • Salaries of users
  • Activity in numbers
  • Instagram Revenue
  • Users with the most followers
  • Top filters used by which countries
  • Top Hashtags
  • Instagram visitors by country
  • Instagram marketing
  • Top brands on Instagram
  • Top Political Leaders
  • Best time to post on Instagram
  • Top Emojis on Instagram
  • Top sports
  • Cyber bullying facts

As you can see there are a tonne of facts on here, apart from the Best hashtags for Instagram – the Cyber bullying on Instagram is surprising too, more than on Twitter, but less than on Facebook – and we thought it was Twitter that had a problem.


[Via: Geeky Stuffs]

Thanks to websitebuilder and Shaan Haider for letting us share this infographic with you as I knew you would like the Best hashtags for Instagram information, and the of the facts too.

How to Streamline your Twitter Notifications

I’m sure everyone by now should have the new controls which can streamline your Twitter notifications. These settings on mobile and web (Twitter.com) enable us to have better control of our what we see on Twitter in our notifications.

Do you click notifications when you go to Twitter and wonder why the heck you need to see all of those messages in your feed when they mean nothing to you?  Sometimes I do – you get tagged in things what you really don’t want to see. This can stop you from having to see them in your feed.

The settings that you now have available to you mean that you can mute any notifications in your Twitter feed from people you really do not want to hear about, like people who haven’t bothered to put up a profile picture or people who haven’t confirmed their email.  This makes Twitter much more streamline and prevents us from having to see spammy tweets.  It also stops us from seeing the bullying type tweets from accounts just set up for that purpose.  Remember though also you can set up lists in Twitter.  You can add people to Twitter lists if you follow them or not.

How to Streamline your Twitter Notifications

It’s very simple to find these settings

1 – Click your profile picture

2 – Click Settings and Privacy

On the left-hand side where you see “Account” at the top – go down to Notifications

How to Streamline your Twitter Notifications

3 – Click Notifications

Here you will see all of the options

  • To Mute notification from people who
  • You don’t follow
  • Users who have a default profile photo – the egg
  • Those who haven’t confirmed their email
  • Who haven’t confirmed their phone

How to Streamline your Twitter Notifications

For iOS -Click the Gear Icon – to find the Notifications timeline settings.

Quality Filter

You also have the quality filter to help streamline your Twitter notifications which when turned on, filters lower quality content from your notifications – like tweets that appear to be automated or duplicate tweets.

Mute Specific Words

Here you can see that you can also mute specific words or phrases from your tweets, which is great if you are fed up with seeing tweets about a particular television show or event on which you might be mentioned in.

It can be quite tricky to get the correct words or phrases to be muted so here is the guide from Twitter support.

Muting words, phrases, usernames, emojis, and hashtags overview:

  1. Muting is case-insensitive. For example:
    If you add “CATS” to your mute list, any mention of “cats” will be muted from your notifications.
  2. You can include punctuation within a word or phrase when muting. Punctuation at the end of a word or phrase is not necessary.
  3. Muting a word will mute both the word itself and its hashtag. For example:
    If you mute “unicorn”, both “unicorn” and “#unicorn” will be muted from your notifications.
  4. To mute Tweet notifications that mention a particular account, you must include the @ sign before the name. Doing this will mute Tweet notifications that mention that account, but won’t mute notifications from the account itself.
  5. Words, phrases, usernames, emojis, and hashtags up to 140 characters can be muted.
  6. Muting is possible across all Twitter-supported languages.
  7. Muting cannot be set for a particular time period. Words and phrases will remain muted until manually deleted from your settings.
  8. You can view a list of your muted words (and unmute them) in your settings.
  9. Recommendations delivered to you via email or through Twitter will not suggest content that includes your muted words and hashtags.

Now you know how to streamline your twitter notifications. You can try one or all of these things just to see how it works, and don’t worry you can always change it back again.

Social Media ROI

Worried about Social Media ROI?

Are you on Facebook, Twitter, Instagram posting updates to your hearts content but are still worried about Social Media ROI (Return on investment)  We all know it’s very difficult to measure the RIO for Social Media, as it’s just not as obvious as other mediums but it’s not impossible.

We need to remember that Social media success isn’t measured by the number of followers or even the number of likes. “Boom”  there I said it.  Many businesses get so sucked into the vanity numbers game and then they wonder why they are not seeing any Social Media ROI.

It’s too difficult for businesses to work out if what they are spending is financially viable. Businesses see big numbers and think, wow I should be selling loads of my products now.   The trouble is they are concentrating on things that don’t really matter.

Don’t get me wrong – I’m not saying that you cannot measure Social Media RIO or that you shouldn’t even try, you can, but its time to stop thinking about how many followers and likes you have but the quality of those likes and followers, and how you can help those people.

First things first.

Do you have a targetted audience?  Is your audience part of your niche market or just a load of random followers who probably have you on mute because you spam social media with updates about your business.   OR are they targetted followers because they are part of your niche market? If they are then you have quality followers, who will hopefully not only like your posts but they will do the important things like – sign up to your email list, enter your competition, extend your reach by sharing, to grow your lead list which will then start to generate revenue. This will be when can start to find out the ROI of Social Media.  The trouble with success, it does not happen overnight.  We have to turn up and put in the work.

Social media needs an 80/20 rule

Going back a little there, about spamming social media with updates about your business, never do that.  Social media is not an advertising channel. Always, always follow the 80/20 rule, which means that your social media strategy should consist of only 20%  promoting your brand or business. And even then make sure that you connect on an emotional level with your audience when you are promoting.

Social Media ROI


Engage, Love, Interact

If your target audience are following you and liking your posts, that is a good start but its nowhere near then end of the road.  This is when the action starts, your plan begins, you nurture them, you engage with them,  you give them value, help them, what else do they need? Hey be social on social media, that’s a novel idea!

Worried about Social Media ROI

It’s now you can start seeing theSocial Media ROI

Once things start happening then you can start to use tools to track and monitor your important clicks, URL shares, conversions and links like Bit.ly, Google Analytics, Google URL Builder, Buffer – buffer have their own analytics to show you how many people clicked or viewed your posts.

You can use all of those tools plus built-in analytics on social media sites to measure –  Social Media Engagement, Website Traffic, Brand awareness and you can create your own goals in Google Analytics, check it out.

But wait, you don’t have a niche market? You don’t haveanything to monitor as no one likes or shares anything and if they do it’s just random?

You bought followers from somewhere, and most of them aren’t even active on social media? Oh dear.


Lets back track a little again…..

Social Media ROI

How to define your nichemarket

Niche? I hear you say, what is that?

You cannot please everyone, just like you cannot sell to EVERYONE.  You need to pinpoint exactly who you can help so that you can target your energy into that smaller “niche” market who you can nurture.

Someone might say well I sell socks, doesn’t everyone need socks?  Then ask yourself these questions.

  • What do you sell?
  • Who wants/needs it?
  • What is special about what you sell?
  • What are your skills?
  • Who are your competitors? (research them)
  • Why would people buy from you and not from them?
  • What can you offer that no one else can’t?
  • What do people need from you?
  • Why do they need it, what are their problems?
  • How can you solve their problems?
  • Where are they?

Once you have the answers to these questions, you should start to work out exactly who your customers are and where they are.  Then you can start to find your target audience. Only by finding your audience and then discovering what your audience really needs can you respond to those needs


How to find your target audience

How to find your target audience on social media, oh wait – I think that is another blog post.


So, sorry to bring you bad news, if you are not doing all of these things then you will be saying that you are not seeing an ROI in social media. It’s a real waste when businesses think that they can buy a few followers, put a few posts about their own business out there every day and people are going to love them and buy from them, they aren’t making a connection with anyone. It’s just not going to happen.

It takes a good social media strategy which involves much work and lots of care.  It actually makes me sad when I’ve built a business or brand up with a good strategy and they don’t continue to use it correctly.

Once you start putting these plans into action hopefully you won’t be worried about Social Media ROI.  You will start to see, conversions, website traffic and sales.  Yes, it takes time but social media is really worth it.


How to turn on Whatsapps new two-step verification

Whatsapp recently added Two-step verification as an optional feature to add more security to your account. Two-Step verification sometimes called 2-Factor Authentication is a great thing to have on your mobile apps.  So we thought we just explain what it is and How to turn on Whatsapps new two-step verification.

What is Two-Step Verification

Two Step verification is a security feature that is designed to prevent anyone else from accessing your accounts or apps. even if they find out your password they still have to know a second layer of security.  Sometimes it’s a code sent to your phone, or to your email. With Whatsapp they have added a 6 digit code that has to be entered. When you enable this feature you can also optionally enter your email address. Which is handy to do because if you ever forget your 6 digit passcode you can use the email to disable it.

Whatsapp do not send an email to verify this information so if you receive one – do not click any links within the email. Infact never do that unless  you have requested something, there are too many phishing scams going around at the moment, always check first.

How to turn on Whatsapps new two-step verification

Its quite simple to turn on Whatapps new two-step verification

In your Whatsapp app on Mobile (This is using an iPhone but I think the others will be pretty much the same)

Tap Settings – Bottom Right – The Cog.

Tap Account

 How to turn on Whatsapps new two-step verification

Then Tap Two-Step Verification

 How to turn on Whatsapps new two-step verification

Next Tap on Enable

(This image shows it as Enabled as you can see you only have the option to disable)

 How to turn on Whatsapps new two-step verification

When you click enable you will go to the next screen which will all you to add a six-digit passcode

Enter that and then you have the option to add your email.

Which I would do, I realise that means that WhatsApp then have your phone and your email, but Facebook have it anyway.

Hope this helps