As we turn to Social Media during Corona Virus – TikTok reports a 25% increase.

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As we turn to Social media during Corona Virus – TikTok reports a 25% increase. Social Media business is booming!  And not just for Boomers.  you see what I did there.

TikTok reports a 25% increase just this month!

Think about that for a while…

TikTok was already a very popular social network but is proving now to be even more so – after the dancing doctors and nurses go viral during the Covid19 crises. Giving TikTok a 25% rise in viewers in the past month.  It’s not just TikTok either – remember many of the 3.8 billion people who have social media are on Lockdown –  This is actually something to think about for Brands and other businesses who are not making use of the fact that the whole world is watching social media right now.

As we turn to Social Media during Corona Virus - TikTok reports a 25% increase.



As we turn to Social media during Corona Virus – TikTok reports a 25% increase.

Covid19 is really having a bit impact on social media as you know you are probably on it more yourself. A business may be closed and even unable to trade but now is the time to build your brand. Build your social media presence!  You don’t need to sell, you need to show people who you are, let them know you are human.

Firstly let me explain TikTok if you do not know about this social network.

What is TikTok?

TikTok was launched in 2016 and as it merged with in 2018. TikTok is a social network for sharing user-generated videos by ByteDance.  You can create short videos, dancing, lip sync, comedy, and other talents you might have, but now it’s being used to deliver key messages by the NHS and our government.

TikTok is pledging $250 million to organizations providing coronavirus relief and whats more TikTok has actually donated 5 million to the Royal college of nursing foundation.  This is the biggest donation by a social media company so far, with Jack Dorsey giving $1 billion of his personal stake to fund COVID 19 relief.

Is TikTok safe for kids.

People think that TikTok is just for kids, however, adult supervision is advisable.  Tiktok says you must be at least 13 to use the app with the approval of an adult.  13 is the age you must be on many many social networks.

What TikTok Say

Who is TikTok intended for?TikTok is intended for users age 13 and over. Please do not allow a child under the age of 13 to use the app.If you learn that your child under the age of 13 has registered for a TikTok account, you may alert us at

TikTok can be even riskier than other social media sites because groomers and perverts know exactly where to go to find videos of kids and to start working on them.      Parents need to make sure that kids have all privacy settings so that only friends can see their videos or message them.  Make sure it’s set to Freinds not Everyone.

How can my teen control who sees their videos and sends them messages?Users can control who can see their uploaded content, follow them, and send them messages by making their account private. With a private account, users can approve or deny followers and restrict their uploaded content and incoming messages to followers only.If a user has a public profile, anyone signed into the TikTok app can view that user’s public videos. However, only approved followers can send that user a message. Whether users choose to have a public or a private account, they can always:

Tiktok adds a new editing feature called Stitch

Just while we are here, – in other news – According to Matt Navarra @MattNavarra and @Sphinx on Twitter. The video-sharing social network TikTok adds a new editing feature called Stitch. Although I see nothing on the TikTok website or app about it yet. So, it could be they are adding it in the near future –  Maybe you have it?  Let me know in the comments.

It seems that you can or will be able to trim a video and record a new ending, this will be good for branding purposes or calls to action, or even for outtakes maybe? Mine looks totally different to this even.

Tiktok adds a new editing feature called Stitch

Credit Sam Schmier

So, actually looking at this it looks like you can stitch something on to a video you do not own … it’ll be interesting to see.

These guys are working hard on this app and really have some great policies and resources to help the community – my hat goes off to them. I’m glad to see they are really trying to look after everyone.

Safety Center

They have sections on

And I love their transparency report too!

If you haven’t got it already you can download the app from the App Store – Google Play and Amazon App Store

As I said its not just TikTok who are doing well, its many social media networks or actually most of them, we really need to be making the most of this.

Make Social Media work for you now

If you are not working you have the perfect opportunity – if you are still working hard out then employ someone to do this for you and now. >> Social Media Management –  I’ve never been busier across mine and my social media clients’ networks.   People are consuming much more content since the outbreak, they want to be entertained, hence the popularity with TikTok, Youtube, and all type of live streaming, blogs, and all sort of content!