Monthly Archives: August 2018

//August

Brands – make sure social media influencers are following the rules

By |2018-08-18T23:26:49+00:00August 18th, 2018|Categories: Social Media|

Influencer marketing is on the rise, brands just love influencers to show off their products. Brands - make sure social media influencers are following the rules because influencers are going to be in big trouble. They are not stating they are being paid. Which includes gifts to show products on their social media platforms. The rules state that - any reward received for an endorsement, is made clear. And this week we have seen many reports that The UK’s Competition and Markets Authority (CMA) have begun investigations. These investigations are to find out whether celebrities and influencers on social media are making paid promotions sufficiently clear. Brands - make sure social media influencers are following the rules We know they are not. I know of many posts that have been paid for or given gifts for promotions that have not been stated. People don't either don't want to say or don't realize that any payment, free gift or perk means that the post is now an ad and it needs to be labeled as such.   Seriously though most influencers now are sharing [...]

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