Brands - make sure social media influencers are following the rules

Brands – make sure social media influencers are following the rules

Influencer marketing is on the rise, brands just love influencers to show off their products. Brands – make sure social media influencers are following the rules because influencers are going to be in big trouble. They are not stating they are being paid. Which includes gifts to show products on their social media platforms. The rules state that – any reward received for an endorsement, is made clear. And this week we have seen many reports that The UK’s Competition and Markets Authority (CMA) have begun investigations. These investigations are to find out whether celebrities and influencers on social media are making […]

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