How find more customers on Twitter

How to find more Customers on Twitter

If you are using social media for your business, you need to have a targeted following, which is easier than you think on Twitter.  How to find more customers on Twitter, is a question that everyone asks. Twitter is a powerhouse of information which businesses sometimes overlook.  Twitter makes it easier than any other network to find and target new customers.

We all want new customers, followers, clients to get more visits to our websites and to essentially get more sales.  There is really no point in having 100k followers on Twitter who aren’t interested in what we do.  What we want are people who are interested in us and what we do.  We can search for these people or business in Twitter without even using adverts.

Twitter Bio

First of all, you need to make sure that your bio is set up correctly so that people who look at your profile know exactly what you do, and where you are. Add keywords and include a link, the link is very important, this can be your website, your LinkedIn, or an about.me type link which shows all of your networks.  The reason for this is that most people who will take the time to check out your profile will almost always click the link in your Bio.

Now you are reading to start searching for new customers.

How to find more customers on Twitter

Twitter makes it easy for us to find our target audience or new customers on their social network with the use of Twitter Advance Search.

With Twitter Advance Search you can search Twitter for specific phrases, find Tweets to or from a user or narrow down Tweets by location. You can even search for only the Tweets that have a happy sentiment. 🙂

First, enter a search in the “search twitter” box.

How to find more customers on Twitter

Let’s say for instance you repair washing machines in London and you search for “washing machine broken”.

You are then taken to a page with lots of tweets with those words in but these words will be in any order and might contain other words. Twitter automatically shows you the Top tweets.

How to find more customers on Twitter

At this stage, this search isn’t very helpful. These people could be anywhere in the world and it might even be something else that is broken.

At the top of this results page, you will see sections for Top Tweets, Latest Tweets, Accounts, Photos, Videos and More Options.  You can click through those if you like to see what they do. However, the option we want is More Options and now clicking Advanced Search. <<  Or you could always just use that link.  You will then see the Advance search page.

Advanced Twitter Search

With Advanced Twitter Search you can now refine your search as follows

Words

Tweets containing:-

  • All words in any position (“Broken and Machine and Washing”)
  • Exact phrases (“Broken Washing Machine”)
  • Any of the words (“Broken” or Machine or Washing”)
  • Tweets excluding specific words (“Washing Machine” but not Broken”)
  • A specific hashtag (#Hotpoint)
  • Tweets in a specific language (written in English)

People

  • From a specific account (Tweeted by “@Hotpoint”)
  • Tweets sent as replies to a specific account (in reply to “@Hotpoint”)
  • Tweets that mention a specific account (Tweet includes “@Hotpoint”)

Places

  • Tweets sent from a location of your choice or choice near to my own location

Dates

  • Choose a date range you want to see Tweets from

Other

  • Choose a sentiment – Positive – Negative – Quotes or include retweets.

You will then be shown a new list of tweets that are much more targeted, and you still have the options above (Top Tweets, Latest Tweets, Accounts, Photos, Videos and More Options) so you can easy refine it even more.

You can then choose to Follow these accounts, put them in a list to watch them and nurture them, create conversations with them.

On this example search it was more direct so you might want to take action.  I’d still be careful about storming in saying Hey we can fix your washing machine as people don’t usually like that. What you could do is use your personal account to tweet the person “hey, it’s awful when your washing machine stops working @werepairhotpoint are in your area maybe they can fix it for you”.  Crafty, maybe but it gets your tweet across in a more helpful way.

And that is How to find more customers on Twitter.

Remember this was a really simple example of a search which shows that that by combining fields in advanced search, you have a really cool PowerSearch, without having to move from Twitter.com.  No need to even use a third-party platform.

You can even use IFTTT to save a search and send results to you via email – check out their website – maybe that’ll be another blog post.

Happy Searching – Please comment or find me on twitter @michelledh if you have any questions.

 

Instagram Launches Live Video and Disappearing Photos

Instagram Launches Live Video and Disappearing Photos

Instagram announced a while back now that they are going to be adding live video to Instagram stories. Well, today Instagram Launches Live Video and Disappearing Photos too.

It’s been said that live streaming is going to take over social media in 2017 and right now it is very hot for those who are using it right.  Which surprisingly isn’t that many yet, imagine what an overload we will have when everyone decides to jump on the bandwagon and starts using live streaming to promote their business.  I’m not just talking about the videos people stream walking around the park with their children but live video with useful entertaining content.

Instagram Launches Live Video and Disappearing Photos

Instagram want you to share in the moment

So, what improvements have Instagram made?  We already have Stories which was launched in August but this version of video – is live video – which will be shown to your friends and followers while you are filming but will be gone as soon as you have finished.  This sharing in the moment is what they believe will encourage more people to share.

On the live video, you can also give hearts and emoticons like you can on Facebook live. However, these videos aren’t exactly like Facebook live streams as on Facebook live videos stay around forever, which seems to work because these videos continue to appear in feeds and get many more views.     So, I’m not sure how well this type of live video will do actually, are enough people going to stream at the right times, or is this just going to be a very niche following which whom you can connect on a deeper level.

I wonder how you will be notified or if you can turn them off like you can turn off Facebook live notifications.

Instagram Launches Live Video and Disappearing Photos

Snapchat style disappearing messages

Similar to Snapchats 6 second snaps, of disappearing photos, on Instagram you will also be able to send photos and videos to groups or certain friends which will disappear, as soon as they’ve seen them. And by the look of this video from Instagram thinks everyone wants to send pictures to each other pulling funny faces.  Seems very useful.

You just need to swipe to take your photo or video then tap to send it privately.

The new messages will be available from Monday 28th November and Live video will be viewable also starting Monday, but being able to broadcast live will be on a roll out over the coming months.

How to get verified on twitter

How to get Verified on Twitter – Get your blue tick now!

How to get verified on Twitter For a while now, Twitter has expanded who can get verified on Twitter, and a number of people have been asking me How to get verified on Twitter.  They want a blue verified badge on their Twitter account so that people know they can be trusted and are authentic.  Twitter doesn’t make this very well known or easy to find, so I thought I’d help you out.

Twitter used to only allow verification for high profile people, public figures, tv stars, film stars, most media actually,  brands and sports stars and other similar areas.  However now they say they allow creators and influencers or if it is determined to be of public interest.

Needless to say – I have tried to get the little blue badge on my own Twitter @michelledh but have been rejected *sad face* However, I do know a lot of people in my industry who are much more influential than me who have been rejected too so that doesn’t make me feel so bad.   If you are thinking, “Oh, they won’t verify me” you may as well try and some people who have been verified have totally shocked me, I’ve no idea how they got through, so just go for it.

How to get verified on Twitter

How to get verified on Twitter

The most important things you need just to get started is a verified phone number and email address, also a real name and an accurate profile picture will help.   You will also need to compose a reason to why you should be verified, just saying because I’m cool isn’t a good enough reason apparently.

So to get your account ready to become verified on Twitter you have to submit a request to verify your account 

But BEFORE you do that, you need to get your account ready.

You Must Have

  • A verified phone number
  • A confirmed email address
    A business must have a business email address. 
  • A bio
  • A profile photo
  • A header photo
  • A birthday
  • A website
  • Tweets set as public in Tweet privacy settings

All of the above obviously need to reflect who you are or who your business is and be consistent.   Once you have submitted your request to be verified on Twitter, you will receive an email to tell you if you have been accepted or not.

So, I hope now that you know How to get verified on Twitter, the good news is that, if you are turned down, you can go back and make some more changes and apply again in 30 days.

how to get facebook group analytics

How to get Facebook Group Analytics

You have been able to get analytics for pages for ages because facebook have their very own analytics built in and it’s quite useful. If you want to find out how to get Facebook Group Analytics its a bit more difficult.

Facebook Groups vs Pages

Many business owners choose a Facebook Group over a page now. Why? Because not only are Facebook groups are a proven way to form connections and discussions because they feel more like a community than a page.

Pages are still valuable even though some businesses seem to think a page is a way to shout about their products and services, without using them to provide value for their community. Which unless you are Pepsi, is a big mistake. Although even Pepsi don’t just post boring “buy my stuff now” posts, they have great content which includes video and interactive posts, it is still all about them but still.

With Facebook Pages you can use ads,  you can add a variety of apps so that people can easily find you elsewhere, or you can collect email addresses and run competitions. The good thing about Facebook Groups’ however, is that there is a bigger sense of community, you can store files, and search posts and members feel more able to share. Posts are also much more visible in the news feed if the group is not a closed group.

Facebook pages have great insight and analytics so you can measure what works, but Facebook groups don’t, which if you want to see what is working can be a pain.  One of the things that Facebook group owners are concerned about is How to get Facebook Group Analytics, what is the ROI of a Facebook Group.

How to get Facebook Group Analytics

Those of us that run Facebook pages and Groups as community managers love analytics and we love to show the businesses we work for how well their pages or communities are doing, so Analytics are an important part of our job.

Luckily there are now a few platforms or tools to help you get Facebook Group Analytics and I’ve been looking at these two.

sociograph.io

With Sociograph you can get analytics on Facebook Groups and Pages, and you are not restricted to how many Groups or pages. You are also not restricted to the time, you can go back to last month, last year or all time.

Although it does seem to have a few bugs and might not completely accurate on busy groups and pages.  Sociograph gives you are very good idea, about what’s going on for free.

sociograph

All you have to do is connect your personal profile and it lists all of your groups and pages. click on the one that you want to analyze.

You can find the overall number of

  • Likes
  • Shares
  • Comments
  • Post Types

Then you will have a list of posts – with a rating – Likes Comments and Share.

Visitors – with a rating – Karma, likes, shares, comments

Group Growth – this will start recording after your first visit.

The data can be exported to CSV for offline analysis.
The tool is completely free.

Grytics.com

Has the same as the above, but much more and still for free however you are restricted to 4 groups for free, so if you have more groups you can pay and they also offer much more information, which you can pay for.

How to get Facebook Group Analytics

This one is much nicer to look at than Sociograph but you don’t get as much for free, so that’s understandable.  There are more graphs, photos are used and so much information you can download.

You can also view information per day on this platform.

You are restricted to only 7 days data history for free.

Some of the paid for extras are..

  • Data archived
  • Publish in Groups
  • PDF & PPT reports
  • Publishing tool
  • Time intervals selection
  • Custom time zone
  • Data exports
  • Time intervals comparison

You can also get a lot  more information about group members, which is great.

Groups members

We do not provide any personal information about members except his/her name and Facebook app scoped id.
You might have differences between the number of members on Grytics and the one you have on Facebook.

Facebook Privacy allows members not to show up in the API and Facebook displays deactivated profiles on groups members list.

Metrics

Group Engagement
Group Activity
Active Members
Posts
Reactions
Comments
Posts Engagement Score
Posts Reacted
Posts Commented
Non Publishers
Non Commenters
Non reacters
Not engaged
Top publishers
Top commenters
Top reacters
Top engaged
Engaged Members score
Top influencers
The date of the last activity

So I think both platforms have their good points. If you don’t want to pay using both of these together, you can get great insights to your Facebook Group. If you do want to pay, I feel that Grytics is very good value for money.

I hope you enjoyed How to get Facebook Group Analytics – tell me if you found other ways.