Why do I need to be on Instagram

By | June 25th, 2017|Categories: Social Media|Tags: |

I've had several entrepreneurs and businesses owners ask me, why do I need to be on Instagram. Business owners and brands just don't get why they need to be on Instagram. With over 600 million ACTIVE users, Instagram is a great platform for many brands and small businesses.  It's really a trick that they should not be missing.  Of course, you may want to look at the demographics for Instagram before you jump in and sign up for an account. Why do I need to be on Instagram? Research from the Pew Research Center discovered that in 2016... Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so. I would imagine its a lot more than that now. It's not just celebrity accounts that are the top accounts on Instagram, with Selena Gomaz in the lead with her 121m followers.   It seems that beauty and fashion brands are doing very well too - a report from L2 in 2015 said that brands get so much more engagement [...]