Worried about Social Media ROI?

By | March 5th, 2017|Categories: Social Media|Tags: |

Are you on Facebook, Twitter, Instagram posting updates to your hearts content but are still worried about Social Media ROI (Return on investment)  We all know it's very difficult to measure the RIO for Social Media, as it's just not as obvious as other mediums but it's not impossible. We need to remember that Social media success isn’t measured by the number of followers or even the number of likes. "Boom"  there I said it.  Many businesses get so sucked into the vanity numbers game and then they wonder why they are not seeing any Social Media ROI. It's too difficult for businesses to work out if what they are spending is financially viable. Businesses see big numbers and think, wow I should be selling loads of my products now.   The trouble is they are concentrating on things that don’t really matter. Don’t get me wrong - I’m not saying that you cannot measure Social Media RIO or that you shouldn’t even try, you can, but its time to stop thinking about how many followers and likes you have but the [...]