Blippar – The QR code killer ?

By | October 24th, 2011|Categories: Social Media|Tags: , , , , , , , , , , , , , , , , , |

Who or what is Blippar... and is it The QR code killer !? Blippar is a Uk Company that launched its free image recognition application earlier this year in android and apple stores.  Blippar is a new way to advertise or to get people interested in your brand, it might not be The QR code killer but it is a great way to use marketing and the technology we love at the same time. Blippar call it a little bit of magic in our phones. Blippar™ is the first universal augmented reality platform aimed at advertisers.   Turn a real world object in front of you into an interactive experience by using your phone, genius! What it does is similar to the QR code, which I do love - but it is far, far more. The application uses the camera to recognise products. It might be actual bottles and packets or maybe posters, adverts, a building or even your logo on your business card or cup anything in the real word that is blippable you can turn into digital connections, information or interactive entertainment. [...]