Blippar – The QR code killer ?

By | October 24th, 2011|Categories: Social Media|Tags: , , , , , , , , , , , , , , , , , |

Who or what is Blippar... and why is it going to kill the QR code!? Blippar is a Uk Company that launched its free image recognition application earlier this year in android and apple stores. Blippar™ is the first universal augmented reality platform aimed at advertisers.   Blippar is a new way to advertise or to get people interested in your brand. Its a great way to use marketing and the technology we love at the same time. Blippar call it a little bit of magic in our phones. Turn a real world object in front of you into an interactive experience by using your phone, genius! What it does is similar to the QR code, which I do love - but it is far, far more. The application uses the camera to recognise products. It might be actual bottles and packets or maybe posters, adverts, a building or even your logo on your business card or cup anything in the real word that is blippable you can turn into digital connections, information or interactive entertainment. The list is in fact endless! You hold your [...]