Big Brother is watching you.
With the new Facebook Search starting to roll out, people are talking a lot about online privacy and online tracking. There’s a difference of opinion with people I speak to about online tracking, some say – I don’t care I have nothing to hide, let them track me, and others are paranoid that search engines, website and even social networks are tracking our every move. How do you feel, that while you are leaving this digital footprint you are also leaving a digital trail.
What information is tracked?
- Online Purchases
- Social networking activities
- Profile information
- IP Addresses
- Browser histories
How are we tracked online?
Mostly by cookies – no not the cookies mum bakes, but the little text files that are downloaded on to your PC the first time you visit a website. This could just be so next time you go to visit that website it knows you were there before, which is useful for us and them as the page opens quickly and we can store our password. Useful for them as they know how many visitors they’ve had and where the visitors come from and other information. In some cases the cookies will determine what information you see on the screen, such as adverts or less helpful things.
Have you ever noticed that the price of the flight you were looking at earlier in the day had gone up when you went back to actually book? Not coincidence I think.
Get used to it – there is no privacy online
Its the age we live in, as its not just online we are tracked, our credit cards are tracked, our moves are tracked via Traffic Cams. There is sound surveillance, DNA and Facial recognition, many different types of surveillance. Amazing really how all criminals aren’t caught and put in prison with all of this technology, we can’t do much about that but we can do some thing about online tracking.
Two simple steps to help to prevent online tracking.
Go to your cookie settings and set them to expire when you exit your browser
When browsing the web us HTTPS (Hypertext Transfer Protocol Secure) when ever you can – you can actually enable these on Twitter, Facebook and Gmail. Look in settings for use a secure connection https.
Check out this detailed infographic about Online tracking from Backgroundcheck.Org
Are you worried about online tracking ? What measures to you take to stop it?
Lets us know.
Hope this helps