You have been able to get analytics for pages for ages because facebook have their very own analytics built in and it’s quite useful. If you want to find out how to get Facebook Group Analytics its a bit more difficult.
Facebook Groups vs Pages
Many business owners choose a Facebook Group over a page now. Why? Because not only are Facebook groups are a proven way to form connections and discussions because they feel more like a community than a page.
Pages are still valuable even though some businesses seem to think a page is a way to shout about their products and services, without using them to provide value for their community. Which unless you are Pepsi, is a big mistake. Although even Pepsi don’t just post boring “buy my stuff now” posts, they have great content which includes video and interactive posts, it is still all about them but still.
With Facebook Pages you can use ads, you can add a variety of apps so that people can easily find you elsewhere, or you can collect email addresses and run competitions. The good thing about Facebook Groups’ however, is that there is a bigger sense of community, you can store files, and search posts and members feel more able to share. Posts are also much more visible in the news feed if the group is not a closed group.
Facebook pages have great insight and analytics so you can measure what works, but Facebook groups don’t, which if you want to see what is working can be a pain. One of the things that Facebook group owners are concerned about is How to get Facebook Group Analytics, what is the ROI of a Facebook Group.
How to get Facebook Group Analytics
Those of us that run Facebook pages and Groups as community managers love analytics and we love to show the businesses we work for how well their pages or communities are doing, so Analytics are an important part of our job.
Luckily there are now a few platforms or tools to help you get Facebook Group Analytics and I’ve been looking at these two.
With Sociograph you can get analytics on Facebook Groups and Pages, and you are not restricted to how many Groups or pages. You are also not restricted to the time, you can go back to last month, last year or all time.
Although it does seem to have a few bugs and might not completely accurate on busy groups and pages. Sociograph gives you are very good idea, about what’s going on for free.
All you have to do is connect your personal profile and it lists all of your groups and pages. click on the one that you want to analyze.
You can find the overall number of
- Post Types
Then you will have a list of posts – with a rating – Likes Comments and Share.
Visitors – with a rating – Karma, likes, shares, comments
Group Growth – this will start recording after your first visit.
The data can be exported to CSV for offline analysis.
The tool is completely free.
Has the same as the above, but much more and still for free however you are restricted to 4 groups for free, so if you have more groups you can pay and they also offer much more information, which you can pay for.
This one is much nicer to look at than Sociograph but you don’t get as much for free, so that’s understandable. There are more graphs, photos are used and so much information you can download.
You can also view information per day on this platform.
You are restricted to only 7 days data history for free.
Some of the paid for extras are..
- Data archived
- Publish in Groups
- PDF & PPT reports
- Publishing tool
- Time intervals selection
- Custom time zone
- Data exports
- Time intervals comparison
You can also get a lot more information about group members, which is great.
We do not provide any personal information about members except his/her name and Facebook app scoped id.
You might have differences between the number of members on Grytics and the one you have on Facebook.
Facebook Privacy allows members not to show up in the API and Facebook displays deactivated profiles on groups members list.
Posts Engagement Score
Engaged Members score
The date of the last activity
So I think both platforms have their good points. If you don’t want to pay using both of these together, you can get great insights to your Facebook Group. If you do want to pay, I feel that Grytics is very good value for money.
I hope you enjoyed How to get Facebook Group Analytics – tell me if you found other ways.