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You have been able to get analytics for pages for ages because facebook have their very own analytics built in and it's quite useful. If you want to find out how to get Facebook Group Analytics its a bit more difficult. Facebook Groups vs Pages Many business owners choose a Facebook Group over a page now. Why? Because not only are Facebook groups are a proven way to form connections and discussions because they feel more like a community than a page. Pages are still valuable even though some businesses seem to think a page is a way to shout about their products and services, without using them to provide value for their community. Which unless you are Pepsi, is a big mistake. Although even Pepsi don't just post boring "buy my stuff now" posts, they have great content which includes video and interactive posts, it is still all about them but still. With Facebook Pages you can use ads, you can add a variety of apps so that people can easily find you elsewhere, or you can collect email addresses and [...]