Instagram-logoWell it looks like they’ve done it – Bolt by Instagram – 1 tap photo messages, has been launched – according to reports by Techcrunch, Mashable and The Verge.

We’ve been hearing about this new messaging app which is set to be a Snapchat Rival for about a week now.

Snapchat, Slingshot and now Bolt…..We really need more right?

Bolt by Instagram – 1 tap photo messages

It seemed that Instagram let the cat out of the bag before it was ready – or maybe it was one of those accidently on purpose social campaigns that Apple always seem to have.

This banner appeared on peoples instagram accounts introducing Bolt

instagram launched Bolt

Its being launched at first to just three countries, New Zealand, Singapore and South Africa, and supposedly coming soon to the rest of us.

Its a real shame they decided to go with the name Bolt, I’m really not sure why they did. If you search on the App Store there are so many apps called Bolt and one developer actually asked instagram to please not use it as they’d spent the last year building their own Bolt brand.  What a blow to them.

Bolt Not integrated into Instagram

Its going to be completely separate from Instagram, thank goodness. Seems that it is the same as Snapchat, where you can send quick messages using photos that self destruct or disappear.  I hope Bolt doesn’t start leaking user names or mess up their privacy policy. 

This app doesn’t excite me in the slightest, I didn’t keep Snapchat, or Slingshot and I won’t get this.

We have enough instant messengers in our lives already, many of which are applications on our phones or applications within programs on our computers.  Which might be very useful and valuable however, Bolt as a messaging application, probably isn’t going to be for most social media marketers or companies but for children to play with.  Although of course if your target market is teens, then you might want to jump on the one tap photo messaging band wagon, and start one tapping your photos.

I will of course test Bolt by Instagram when it comes along, as I did with Snapchat, but I would think thats as far as it would go.

Have you got it yet?