Blippar is a Uk Company that launched its free image recognition application earlier this year in android and apple stores. Blippar is a new way to advertise or to get people interested in your brand, it might not be The QR code killer but it is a great way to use marketing and the technology we love at the same time. Blippar call it a little bit of magic in our phones.
Blippar™ is the first universal augmented reality platform aimed at advertisers.
Turn a real world object in front of you into an interactive experience by using your phone, genius!
What it does is similar to the QR code, which I do love – but it is far, far more. The application uses the camera to recognise products. It might be actual bottles and packets or maybe posters, adverts, a building or even your logo on your business card or cup anything in the real word that is blippable you can turn into digital connections, information or interactive entertainment. The list is infact endless!
You hold your phone over the blippable item and you will see some magic appear, whether this be interactive games, interactive adverts or web-links like a video or even a coupon, its seemingly 3D as you can twist a turn the camera and it will appear to stay in the same place as you move around it.
I hadn’t taken much notice of Blippar before now, however, I saw this video by Randy Miller http://www.youtube.com/watch?v=QRKYYrZTWho and his enthusiasm about this application really gripped me.
There doesn’t seem to be a vast amount of items that are blippable as yet, but the potential is huge – they already have some big names involved we just need the others to join. I’m not sure this would be suitable for smaller organisations, as there must be a setup cost, where as of course QR codes are free. Yet, I hope that in time as it gets more and more mainstream it will end up cost effective enough for all to use. (Not that I have any idea’s on costs).
To use Blippar is pretty easy too
To use blippar:
- Browse the catalogue for blipp-able things or look for a blippar ‘b’ in the real world
- Turn on blippar, hold phone up in ‘blipp’ mode (select the middle ‘b’ to start the camera), fill camera screen with the image, product or logo
- Blipp (your navigation and the orange button will slide off screen as a blipp is recognised). Note: no photo taking or touching or tapping of the screen required
- Just hold, wait, enjoy… and share
- Click the camera icon on the screen when experiencing a ‘blipp’ to snap a photo of it and share immediately via facebook, twitter or email
- Rate your blipps, leave feedback or suggest other blipps that you might like to see
Tips & tricks:
- Fill the screen with as much of the target image as you can – as squarely on as possible
- Hold very still and wait…
- When blippar has recognised the image, the orange navigation will disappear and your overlaid content will appear
- If nothing appears, move camera away from the image and then back again
- Make sure your light is good, but avoid light reflecting off the image as far as possible
- Once your blipp has appeared on the screen you can ‘track’ it – moving your phone in, out, and at angles to explore the content in more detail. If you lose the blipp, simply refocus as above to pick it back up
- If you like what you see, share the blipp with your friends – via email, facebook, twitter or good old fashioned word of mouth
- Blippar resyncs with new content every time you open it. Try to ensure you have access to a strong 3G or wifi connection when opening it after a while to ensure your content is speedy and up to date.